Potentiability Branding

Potentiability is a non-profit service that aims to help people struggling with various neurodivergent issues get the help they need in life to find success and provide guidance to them whenever needed. The branding aimed to communicate their goals for helping people move forward in life, while remaining professional and modern to ensure the brand would be taken seriously. he main deliverables for the brand were a logo, wordmark, brand pattern, social media ads, and various mockups of merchandise and advertisements that would be used to help promote the brand.