Crazy Beans Rebrand

Crazy Beans is a Long Island based Mom and Pop shop that strives to deliver a friendly and lively experience with every cup of coffee, but with a retro twist! The focus of this project was to create branding for these small scale businesses that would allow them to compete with the larger scale brands, but still maintain the unique qualities that separated them from their competitors. The main deliverables of the brand were a new logo, brand pattern, IAB ad, and examples of what potential products and advertisements that would be used to promote Crazy Beans. and